I have a couple of MAC lipsticks – Plum and Bourbon from the limited edition Beauty Icon 3 collection – Catherine Deneuve.  These lipsticks are demi-matte in their finish and have a tendency to “grab” and not apply smoothly.  I remedied this problem by applying face primer to my lips – it gives “glide” to the application.

When applying lipstick, I finish by swiping lipstick inside my lower lip for a polished look.  It also makes lips look fuller.