Walgreens has decided to close down drugstore.com and Beauty.com effective September 30 to concentrate on “a more unified brand and marketing approach” for its e-commerce strategy.

Sad. Beauty.com was one of the earliest beauty e-commerce sites. Kevyn Aucoin and subsequently his protégé Troy Surratt were consulting makeup artists to beauty.com. I hope that Walgreens will keep the high-low mix of beauty brands that drugstore.com and beauty.com provided.

With easy-to-remember names like drugstore.com and beauty.com, one might expect these Walgreens-owned websites to be doing gangbusters business. Yet the retailer says it will shutter both sites by the end…

Source: Walgreens Closing Beauty.com, Drugstore.com – Consumerist