After the U.S. and Canada, the next highest percentage of our readers come from India. A number of our Indian readers have inquired about ColorBar Cosmetics from the K.K. Modi Group. ColorBar is a relatively late entrant into the increasingly crowded cosmetics market in India and seeks to compete with Chambor, Lakme, and overseas brands such as Revlon and L’Oreal.

ColorBar has launched its own website at www.colorbarworld.com. ColorBar has also retained a creative company to study the brand’s performance in the Indian market (see agencyfaqs! > news & features > ColorBar Cosmetics moves to Law & Kenneth).

Currently, ColorBar is available only in select northern states in India. However, managing director Samir Modi has announced that ColorBar will expand into western India.