Canadian Beauty


It’s been nearly 15 years since Toronto-based MAC revolutionized the cosmetics industry with its neutral foundations, ultra-matte lipsticks, and its wide variety of shades for lips, cheeks, and eyes. Largely through buzz generated by beauty editors (and not through advertising), its products became in demand. The Estee Lauder Companies bought out MAC, and MAC has since become widely available in department stores and MAC mall stores throughout the U.S.

CARGO is another Canadian cosmetics company that found success in the U.S., largely through its distribution by Sephora.com. The Style Page especially likes CARGO’S selection of eyeshadows (its litmus test for a cosmetics line).

The Style Page recently came back from a trip to Canada, and would like to report on Canadian products that are not widely available in the U.S., at least not yet.

Two major Canadian pharmacy chains offer their exclusive lines of cosmetics: Shoppers Drug Mart (called Pharmaprix in Quebec) offers its own Quo cosmetics line, while Pharmacie Jean Coutu offers the Personnelle and Garraud Paris cosmetics lines. Pharmacie Jean Coutu has penetrated the U.S. market through its acquisition of over 1500 Eckerd drugstores from JC Penney, but there’s no word of its exporting Personnelle and Garraud Paris to its Eckerd stores, which will retain the Eckerd banner (CVS purchased over 1200 Eckerd stores from JC Penney).

Marcelle is a mass market comsetics brand, available at both Pharmacie Jean Coutu and Shoppers Drug Mart. The Style Page picked up Marcelle’s Soothing Eye Make-Up Remover Gel, which, despite the name, stung on contact. If the sting could be removed from this product, this would be a great product and much more convenient for travel than liquid eye makeup remover (The Style Page had the misfortune of having liquid eye makeup remover leak and stain her packed clothes). Groupe Marcelle purchased the Annabelle cosmetics line, which is also available through pharmacies.

Lise Watier is a Montreal-based makeup artist whose eponymous line is available both in department stores and drugstores. The Style Page picked up an eyeshadow single in Halo Mat, a light yellow, which brightens the eyes. In the U.S., her Neiges (Snow) fragrances may be purchased through Sephora.com.

Nacara is a cosmetics line from Montreal geared towards “women of color.” It features highly-pigmented lipsticks and cream-to-powder makeup. The Style Page found Nacara at Pharmacie Jean Coutu

Dans un Jardin is a chain of perfumeries in Quebec and Ontario. The stores offers bath and body products and home fragrances under Dans un Jardin’s own label, its own e&n (essence & nature) color cosmetics line, Decleor skin scare, and a wide variety of Lampe Berger fragrance-diffusing oil-burning lamps and parfums de maison (home fragrance) oils.

Fruits & Passion is another chain of perfumeries, with boutiques across Canada and in several foreign countries (but not, alas, the U.S.). In the U.S., Nordstrom sells some of its Cucina (kitchen) line of products in the beauty department. Fruits & Passion boutiques carry bath and body products, home fragrances, environmentally safe cleaning and laundry products, and even food products. The Style Page picked up maple jelly (how quintessentially Canadian!) with orange peel from Fruits & Passion’s L’Art de la table collection.

The Style Page especially welcomes comments from its Canadian readers on Canadian beauty products.

VOV: The Style Page seeks your help!

Here are two inquiries about VOV, an Asian makeup line, which I have received via Email :

from India:

“…just heard about VOV Cosmetics
from a Friend of mine and had a search about
vov.cosmetics.co.kr.

The website is completely in Chinese/Japanese/Korean
language which i don’t know.

I wanted to know about the VOV Cosmetics Outlets,
particulary in India if so.

Please do help me out.

Waiting for the reply

Bye
Take care”

from Australia:

“Hi, I am searching for a VOV hi tech lip gloss that I purchased a little while ago and the shop has since closed down the colour is a beige honey colour and the bottom of the gloss has a number BE3 which I assume is the colour”

If you can provide answers, please respond by adding your comments to the blog, and I will respond by Email.

What’s New in Beauty – May 12, 2005: Yue-Sai, Costco, Webby Awards, cosmetic buying trends

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China’s Yue-Sai goes global: L’Oreal will launch Yue-Sai, the Chinese cosmetics brand, first in Asia and then in Europe and North America. Yue-Sai was founded by Chinese-American TV presenter Yue-Sai Kan. L’Oreal acquired Yue-Sai from the Lancaster Group in January 2004.

Costco developing its own cosmetics brandCostco, the Seattle-based wholesale buyers’ club that can supply you from cradle to grave, is developing its own cosmetics brand in partnership with Borghese. The Style Page has previously written on cosmetics brands exclusive to a store chain: IsaDora (Walgreen’s), Lumene (CVS), Per Una (UK’s Marks & Spencer), No 7 (UK’s Boots), and good skin, American Beauty, and Flirt! (Kohl’s).

The Webby Award winners have been announced: in the Beauty and Cosmetics category, the winner was comeclean.com, a web site for method‘s holiday gift set. Its gimmick was providing a place to read confessions and post confessions to “come clean.” The People’s Choice winner was the Mary Kay personal consultant siteno surprise there.

Finally, the article Specialty format steals department store beauty dollar from Cosmeticsdesign.com discusses how specialty and discount stores are taking market share for cosmetics purchases from traditional department stores. The merger of the major U.S. department store chains – Federated (Bloomingdale’s and Macy’s) and May (Lord & Taylor, Robinson’s-May, Hecht’s, Famous-Barr, etc.) will result in fewer consumer choices among department stores.

The Style Page notes that one challenge is that salespeople at department stores represent and work on behalf of a particular cosmetics brand. If department stores and their suppliers (notably Estee Lauder Companies) want to win back market share, they should scrap the current system in favor of salespeople/advisors who can advise on several brands and provide central checkouts for cosmetics purchases.

Update: Soon after I published this post, I found that Shoppers Drug Mart, a drugstore chain in Canada, is negotiating with Estee Lauder Companies to distribute various Estee Lauder brands through their stores. More evidence about the change in buyers’ habits.

A Mary Kay beauty consultant questions my comments on the Webby awards site

The Style Page received this email from a Mary Kay beauty consultant concerning the comments on Jouer Cosmetics’s web site that I entered on the Webby Awards web site:

“I saw your comment on your webby nomination. Just out of curiosity, why didn’t you say those exact same things about the Mary Kay site? Did you check it out and compare? You should. Thanks.”

To which I wrote back:

“I am very impressed by the interactive makeover tools that the Mary Kay company provides to its beauty advisors.

I voted for the Jouer Cosmetics site, as its side-by-side makeovers for women of different complexions demonstrate Jouer’s claim that its colors work for all women. I also use Jouer Cosmetics – I like the product and both the concept and execution of its customizable palette. For more, please visit my blog entry, April 2005: What’s New in Beauty – Webby nominees for Beauty sites announced.”

Direct sales is not my favorite way of purchasing cosmetics or any other products, for that matter. The Style Page lists only the corporate site for direct sales companies such as Mary Kay and Avon, and will not list web site for individual sales consultants.

April 2005: What’s New in Beauty – Webby nominees for Beauty sites announced

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The Cosmetic Site published an article Webby nominees for Beauty & Cosmetics listed. The Webby Awards recognizes the best in websites. This is the first year that beauty and cosmetic businesses can compete for the Webby awards. Among the nominees is the web site for Jouer Cosmetics. Jouer states that its colors work for all women, and to prove its claim, the web site features an interactive makeover with four women: a blonde, a Hispanic, an Asian, and a woman of African descent.


Jouer’s interactive makeover

The Jouer Cosmetics website certainly deserves its Webby award nomination. The Style Page reviewed Jouer’s products in its December 12, 2004 entry on this web log. Since that review, I’ve come to appreciate that I can apply Jouer’s products on the run: a tiny mirror is included in the container and no implements are needed – just use your fingers. Right now, I’m wanting Jouer’s Velvet (charcoal gray with shimmer) and Peridot (soft shimmering olive) cream eyeshadows.

Diana Ross signs up with MAC, finally

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Diana Ross signs up with MAC, finally

MAC Global President, John Demsey, states, “Not only is [Diana Ross] a global style icon but also a timeless and exquisite beauty. As a multi-talented performer who expresses her individuality through fashion and make-up, she’s all that M.A.C admires.”

I’d dispute that Diana Ross is “a timeless and exquisite beauty.” Actually, she’s become pathetic. She reached the heights of her career in 60s with the Supremes and in the 70s and 80s with her solo career. More recently, her career has been plagued by a lot of setbacks and missteps: the end of her marriage, a DUI conviction last year, and the failed “Return to Love” Supremes reunion – if you could call it a “reunion,” as neither Mary Wilson nor Cindy Birdsong, the two surviving Supremes (Florence Ballard died broke years ago) with whom Diana Ross had her biggest 60s hits, agreed to participate.

As far as being “all that M.A.C admires,” this is consistent with M.A.C’s habit of engaging female impersonators like Liza Minnelli and drag queen RuPaul – although RuPaul is more genuine than either Diana Ross or Liza Minnelli.

Review of Jouer Cosmetics

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It seems that every cosmetics company, from prestige brands to Markwins International’s The Color Workshop, have released special edition gift sets or palettes for the holidays. The problem with gift sets or palettes is that while one might find a few shades she really likes, the rest of the shades go unused. That’s why The Style Page prefers singles, and come to think about it, that’s why she wasn’t smittened with American Beauty cosmetics, as it offers eyeshadow duos only – see the posting on Beauty from Kohl’s Department Stores.


Creme eyeshadows from Jouer

Jouer (pronounced “zhoo-ay”, French for “to play”) is a cosmetics line from film producer Christine Zilber and makeup artist Kerry Malouf. It features singles for face, lips, and eyes that can be attached together to create individualized palettes.

I took advantage of the 3-for-2 offer from the Lucky Breaks section of November 2004 issue of Lucky to try Jouer cosmetics. I selected lip gloss in Monsoon (a deep wine) and cream eye color in Cashmere, described as “khaki brown with shimmer” but really a shimmery taupe. As the freebie, I received lip gloss in Starfish, described as “luminous buff with shimmer” but it’s so sheer, it’s like applying clear shimmer.

Performance-wise, I liked all the Jouer products I received. The textures are indeed sheer but layerable, as the Jouer website says. The customized palette system is smart, but the white packaging would get dirty in a makeup kit. I would consider buying Jouer products again, even though the price ($18) for an individual color is too steep for my liking.

Jouer may be purchased directly from their website. The 3-for-2 offer from Lucky might still be valid – check the November issue to be sure. Also, Jouer is offering free shipping for purchases over $70 to registered users – you would have to buy a minimum of four colors to qualify.

Alternatively, Jouer may be purchased through Sephora.com. Sephora offers free shipping for purchases over $75, free gift packaging, and 3 free samples with purchase. Its web site offers an extensive selection of brands, and you can mix and match from its many brands to qualify for free shipping. You may also visit Sephora.com by clicking on the Sephora banners on any of the Beauty pages on The Style Page web site.

Mascara reviews – Rimmel, Physicians Formula

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It’s been said that once women find a mascara they like, they stick to it. The Style Page is no exception. Several years ago, I discovered Maybelline’s Volum’Express mascara and stuck to it. I take advantage of sales to stock up. I like the way it thickens my eyelashes and doesn’t clump. However, I am a sucker for new ways of packaging cosmetics.


Volum’Eyes Instant Full Volume Comb Mascara from Rimmel

Rimmel Volum’Eyes Instant Full Volume Comb Mascara features a comb rather a mascara brush. One would think that the comb would separate lashes and prevent clumping, but it doesn’t. After applying this mascara, my lashes looked like the spiky eyelashes that Cher had in her Sonny & Cher Comedy Hour heydey. In that way, the store displays featuring Kate Moss with a curiously clean mascara wand are misleading. Shop Rimmel at Wal-Mart.


Lash-in-a-Tube® Full Coverage Cream Mascara from Physicians’ Formula

Physicians Formula Lash-in-a-Tube Mascara is also billed as a volumizing mascara. While this mascara doesn’t clump like the Rimmel mascara, it doesn’t build volume. Shop Physicians Formula at major drugstores and discount chains.

After applying mascara, I brush my lashes with a mascara wand salvaged from a tube that I discarded. But if you like a good gimmick (as I do), you can also use Paula Dorf’s Mascara Fan ($16). Shop Paula Dorf at Sephora.

Where to buy Jordana cosmetics

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Site statistics are a valuable means of feedback on The Style Page. Lately, I noticed that users found the Beauty > Cosmetics page by searching on “where can i buy jordana cosmetics” and “buy jordana cosmetics.”

Jordana cosmetics are very affordable, but not that easy to find. The Style Page has spotted Jordana eye pencils and lip pencils at Walgreen’s and the fuller range of Jordana cosmetics at dollar stores, but not at the large chains such as Big Lots!, Dollar Tree, or Dollar General, which are listed on the Beauty > Shopping page.

Women in #India get more #cosmetics choices: 2004

From 2004: agencyfaqs! > news & features > K.K. Modi Group forays into cosmetics (no longer available)

ColorBar Cosmetics (2004)

“THE Rs 2,500-crore K.K. Modi Group on Tuesday announced its foray into cosmetics with the launch of the ColorBar range of lipsticks, nail polish, kajal and compact.

While the formulations for most of these products will be imported, they will be manufactured through a third-party arrangement in Mumbai and marketed through a new group company, Serendipity Cosmetics.”

Find ColorBar online:


Web site: http://www.colorbarcosmetics.com
Facebook: https://www.facebook.com/colorbarcosmetics
Twitter: @lovecolorbar