Category: Eyes By Design™

Eye shadow and eye color

Cold Cream 'n' Roses2 Comments

I just sat through the debut of Eyes By Design on HSN. I spent 30 minutes listening to some woman with a grating British accent and the usual hyper-perky TV shopping network hostess, who subjected me to pitches that the eye shadow palettes were created “scientifically” (a red flag word) to enhance one’s eye color.

The presentation so totally bummed me out that I won’t be buying Eyes By Design. I’m disappointed – I expected better from BeautyBank.

The HSN and QVC websites are among the most sophisticated e-commerce sites I’ve seen, with lots of information about products. Download the tip sheets for using Eyes By Design palettes. The tip sheets are available in a printer-friendly version and can be used with other palettes .

I’m not smitten with the idea of selecting eye shadow shades based on eye color alone – refer to Makeup lessons from Di Kennedy to see what other factors should be considered.

Still, if you’re interested in eye shadow palettes based on eye color, I recommend L’Oreal’s recent Made for Me Naturals eye shadow palette collection. All the palettes are beautiful, and you don’t have to limit yourself to the palette for your eye color: I chose the palettes for brown eyes (Penelope Cruz) and dark eyes (Beyonce).

I’m also enjoying the Pop Beauty Eye Class palette in Brown Eyes (although the appliqués make the wallet look tacky). I also like the Play It Up eye shadow trio for green eyes from Almay, and while I grumbled about Almay retaining Elaine Mellencamp after it completely redid its brand, she’s picked up cachet through her husband’s recent – and deserved – induction into the Rock’n’Roll Hall of Fame!

Beauty on HSN

Cold Cream 'n' Roses


Eyes By Design™

TV shopping networks (QVC, HSN) are so tawdry. The products these networks peddle are tawdry and the chit-chat and banter are irritating. However, I’ll be watching the debut of Eyes By Design™ on HSN this week.

Eyes By Design™ is a new venture between HSN and BeautyBank, a division of The Estee Lauder Companies. BeautyBank creates brands that are sold outside traditional department stores. BeautyBank is the brains behind Flirt!, American Beauty, good skin, and grassroots brands at Kohl’s. Given my fondness for Flirt! and some American Beauty products, I’m hoping that Eyes By Design™ will be as good.


Iman

On the other hand, I won’t be watching the IMAN Global Chic event on HSN this week. Iman will be debuting her third(!) cosmetics imprint, after Iman and i-iman, this Saturday. If it’s anything like the cheesy Global Chic accessories she peddles on HSN, I’ll pass it up. One item that Iman offers through Global Chic is a cheap knockoff of the ring that David Bowie gave her on their 15th wedding anniversary: she and the show host giggled about how the original ring came from “Fred” whose last name they wouldn’t say – no doubt Fred Leighton.

I give Iman high marks as an entrepreneur (as I say, she’s the biggest success story to come out of Somalia), but Global Chic undermines my perception of her “classiness.”