Category: Jouer

Jouer relaunched … for real!

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Jouer relaunched

As followers of The Style Page blog know, I’m a fan of Jouer and its unique interlocking compacts. For months, I’ve been eagerly anticipating its relaunch. Now, finally, the wait is over. You can almost hear me breathe a sigh of relief.

Jouer has changed its packaging from white to a more glam black. Moreover, it has greatly expanded its product range to include lipstick, face products, and brushes.

Jouer’s website still has the interactive makeovers featuring women of various ethnicities, for which it was nominated for a Webby Award. Visit http://www.jouercosmetics.com/ to play with the makeovers and view Jouer’s new product range.

At last …

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Beauty companies have us salivating about products long before those products actually hit the stores.


Kaleidoscope Eye Kit from Le Metier de Beaute
The Style Page is obsessed with eye shadow palettes!

I’ve written about Le Metier de Beaute several times, after its lip glosses were featured in InStyle. The full line became available from Needless Markup in May of this year.

I’ve raved about Jouer even more times: in fact, I’m wearing its Peridot cream eyeshadow today. After Jouer’s fire sale (60% off) on HauteLook.com, I began to question if it was still in business. For months now, Jouer’s website has had a placeholder for an upcoming “Custom Luxury Collection.” Now, at last, the Custom Luxury Collection will debut at NYC’s Henri Bendel store on Fifth Avenue on August 7. I hope that online shopping will be available in the very near future – the tease has gone on too long!

Shop Etc. – Shop Talk – Fall Preview: Stila Fall in Love Eye Shadow Trios

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Fall In Love Eye Shadow Trio in Forest Clove

I want the eye shadow trio in Forest Clove (pictured above), which features shades of shimmery gold, olive, deep brown olive. Available from Sephora.com.

I’m obsessed with olive green eyeshadow (see my profile). Other good eyeshadow trios featuring olive shades are MAXeye Shadow in Baja Bronze from Max Factor (the colors – a yellow matte, a tan “British khaki” matte, and a shimmery olive do not display accurately at all) and Vital Radiance Soft Dimension Powder Shadow in Fresh Meadows.

As a single, I like jouer Eye Compact Eye Shadow, Peridot, described as a “shimmering olive”.

NOTE: Sephora.com is discontinuing Jouer, along with Beauty Buffet, Diane von Furstenburg Beauty, Girlactik, Passport, Pinkie Swear, and She She. Shop now to stock up.

While olive green is complemented by golden or yellow shades, I’ve also used Joe Blasco Eye Shadow in Green Genie, available from makeupmania.com.

Review of Jouer Les Essentials d’été Summer 2006 Limited Edition Value Set

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Since my June 23 posting on Jouer Les Essentials d’été Summer 2006 Limited Edition Value Set, I’ve purchased the set.

Essential Matte Touch does the job of preventing breakthrough shine on my nose. I wear it under the i.d. Bare Escentuals mineral powder foundation.

The Essential Lip Enhancer is another matter. The user is directed to apply it 3 times a day for 29 days to see a difference. It is different from other lip plumpers like DuWop Lip Venom Lite Spicy Lip Gloss, Half Strength, Clear, which includes essential oil of cinammon to create a burning sensation for the lips to appear bigger. Jouer’s Essential Lip Enhancer creates a vague sense of numbness upon application and dries to a finish that reminded me of Revlon’s anti-feathering treatment sticks. The jury is still out on this one.

Jouer Les Essentials d’été Summer 2006 Limited Edition Value Set

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I posted a positive review of Jouer Cosmetics in December 2004. I particularly like Jouer’s unique customizable palettes which allows you to connect individual containers together side-by-side and back-to-back. These cosmetics are designed to be applied with the fingertips – no fuss makeup application for the warmer months.

I’m looking forward to trying its Les Essentials d’été Summer 2006 Limited Edition Value Set, which features Essential Lip Enhancer (admittedly, I am skeptical of lip plumpers) and Essential Matte Touch (I get unwanted breakthrough shine on my nose, so I’d like to see if this is effective). Purchased separately, the Essential Lip Enhancer costs $14 and the Essential Matte Touch costs $24. The set costs $28.00 – a savings of $10.

A Mary Kay beauty consultant questions my comments on the Webby awards site

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The Style Page received this email from a Mary Kay beauty consultant concerning the comments on Jouer Cosmetics’s web site that I entered on the Webby Awards web site:

“I saw your comment on your webby nomination. Just out of curiosity, why didn’t you say those exact same things about the Mary Kay site? Did you check it out and compare? You should. Thanks.”

To which I wrote back:

“I am very impressed by the interactive makeover tools that the Mary Kay company provides to its beauty advisors.

I voted for the Jouer Cosmetics site, as its side-by-side makeovers for women of different complexions demonstrate Jouer’s claim that its colors work for all women. I also use Jouer Cosmetics – I like the product and both the concept and execution of its customizable palette. For more, please visit my blog entry, April 2005: What’s New in Beauty – Webby nominees for Beauty sites announced.”

Direct sales is not my favorite way of purchasing cosmetics or any other products, for that matter. The Style Page lists only the corporate site for direct sales companies such as Mary Kay and Avon, and will not list web site for individual sales consultants.

April 2005: What’s New in Beauty – Webby nominees for Beauty sites announced

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The Cosmetic Site published an article Webby nominees for Beauty & Cosmetics listed. The Webby Awards recognizes the best in websites. This is the first year that beauty and cosmetic businesses can compete for the Webby awards. Among the nominees is the web site for Jouer Cosmetics. Jouer states that its colors work for all women, and to prove its claim, the web site features an interactive makeover with four women: a blonde, a Hispanic, an Asian, and a woman of African descent.


Jouer’s interactive makeover

The Jouer Cosmetics website certainly deserves its Webby award nomination. The Style Page reviewed Jouer’s products in its December 12, 2004 entry on this web log. Since that review, I’ve come to appreciate that I can apply Jouer’s products on the run: a tiny mirror is included in the container and no implements are needed – just use your fingers. Right now, I’m wanting Jouer’s Velvet (charcoal gray with shimmer) and Peridot (soft shimmering olive) cream eyeshadows.

Review of Jouer Cosmetics

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It seems that every cosmetics company, from prestige brands to Markwins International’s The Color Workshop, have released special edition gift sets or palettes for the holidays. The problem with gift sets or palettes is that while one might find a few shades she really likes, the rest of the shades go unused. That’s why The Style Page prefers singles, and come to think about it, that’s why she wasn’t smittened with American Beauty cosmetics, as it offers eyeshadow duos only – see the posting on Beauty from Kohl’s Department Stores.


Creme eyeshadows from Jouer

Jouer (pronounced “zhoo-ay”, French for “to play”) is a cosmetics line from film producer Christine Zilber and makeup artist Kerry Malouf. It features singles for face, lips, and eyes that can be attached together to create individualized palettes.

I took advantage of the 3-for-2 offer from the Lucky Breaks section of November 2004 issue of Lucky to try Jouer cosmetics. I selected lip gloss in Monsoon (a deep wine) and cream eye color in Cashmere, described as “khaki brown with shimmer” but really a shimmery taupe. As the freebie, I received lip gloss in Starfish, described as “luminous buff with shimmer” but it’s so sheer, it’s like applying clear shimmer.

Performance-wise, I liked all the Jouer products I received. The textures are indeed sheer but layerable, as the Jouer website says. The customized palette system is smart, but the white packaging would get dirty in a makeup kit. I would consider buying Jouer products again, even though the price ($18) for an individual color is too steep for my liking.

Jouer may be purchased directly from their website. The 3-for-2 offer from Lucky might still be valid – check the November issue to be sure. Also, Jouer is offering free shipping for purchases over $70 to registered users – you would have to buy a minimum of four colors to qualify.

Alternatively, Jouer may be purchased through Sephora.com. Sephora offers free shipping for purchases over $75, free gift packaging, and 3 free samples with purchase. Its web site offers an extensive selection of brands, and you can mix and match from its many brands to qualify for free shipping. You may also visit Sephora.com by clicking on the Sephora banners on any of the Beauty pages on The Style Page web site.