Paula Dorf #Cosmetics files for Chapter 11 bankruptcy

Given the current depressed economic environment, I am amazed by the number of new cosmetics launches. Not all brands have been so lucky: recently Paula Dorf Cosmetics filed for Chapter 11 bankruptcy.

Paula Dorf

Paula Dorf Cosmetics has been a victim of the downturn in sales of prestige cosmetics, but there’s more. Crain’s provides some key points for Paula Dorf Cosmetics’ bankruptcy filing:

  • The company has assets of $1.5 million, but its liabilities are more than $3.9 million.
  • The company is in debt to 50 creditors, including Macy’s, HSN, and a cosmetics manufacturer. Another article, which I can’t place, cites delays by suppliers since 2003.
  • In addition, the company has “too many” colors and shades, which take up valuable “real estate” in cosmetics departments.

Paula Dorf fans should know that filing for Chapter 11 doesn’t mean that Paula Dorf Cosmetics is going out of business. During a visit last month to Dillard’s at the St. Louis Galleria, I saw that Paula Dorf took up the real estate formerly taken up by Shalini Vadhera’s Global Goddess Beauty, which Dillard’s has discontinued throughout its stores (as verified by Shalini herself).

Mascara reviews – Rimmel, Physicians Formula

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It’s been said that once women find a mascara they like, they stick to it. The Style Page is no exception. Several years ago, I discovered Maybelline’s Volum’Express mascara and stuck to it. I take advantage of sales to stock up. I like the way it thickens my eyelashes and doesn’t clump. However, I am a sucker for new ways of packaging cosmetics.


Volum’Eyes Instant Full Volume Comb Mascara from Rimmel

Rimmel Volum’Eyes Instant Full Volume Comb Mascara features a comb rather a mascara brush. One would think that the comb would separate lashes and prevent clumping, but it doesn’t. After applying this mascara, my lashes looked like the spiky eyelashes that Cher had in her Sonny & Cher Comedy Hour heydey. In that way, the store displays featuring Kate Moss with a curiously clean mascara wand are misleading. Shop Rimmel at Wal-Mart.


Lash-in-a-Tube® Full Coverage Cream Mascara from Physicians’ Formula

Physicians Formula Lash-in-a-Tube Mascara is also billed as a volumizing mascara. While this mascara doesn’t clump like the Rimmel mascara, it doesn’t build volume. Shop Physicians Formula at major drugstores and discount chains.

After applying mascara, I brush my lashes with a mascara wand salvaged from a tube that I discarded. But if you like a good gimmick (as I do), you can also use Paula Dorf’s Mascara Fan ($16). Shop Paula Dorf at Sephora.