Category: scarves

The keffiyeh controversy returns

Cold Cream 'n' Roses4 Comments


Rachel Ray for Dunkin’ Donuts

I know that my last several articles have veered away from discussing beauty, which has been my stock in trade, but timely topics such as Yves St. Laurent’s death and Barack Obama’s clinching the Democratic nomination for President have pre-empted blogging about beauty.

Last Saturday, I came back from Copenhagen, where only one Starbuck’s was spotted (in the airport) and Dunkin’ Donuts is non-existent. I came back to learn about the controversy concerning an ad for Dunkin’ Donuts, in which spokesperson Rachel Ray wore a fringed scarf suggesting the keffiyeh, which is closely associated with the late Palestinian terrorist Yasser Arafat.

The campaign was driven by conservative blogger Michelle Malkin and the strongly pro-Israel blog Little Green Footballs. Dunkin’ Donuts has since pulled the ad, thanks to Ms. Malkin and LGF and their thousands of followers. However, other conservative writers think that Ms. Malkin and LGF are reading into the adthings that really weren’t intended.

In Copenhagen, street fashion includes scarves, even keffiyehs, loosely worn around the neck. No wonder that dELiA*s called their version the “Euro scarf.” I don’t know if the kids have any knowledge about the keffiyeh and its associations and are merely buying into radical chic. It would help if there were a campaign to inform people about the terrorist attacks guided by Arafat and to prod them into questioning if they can justify wearing an item so closely associated with a terrorist.

Selling Radical Chic to Teens

Cold Cream 'n' Roses2 Comments
Radical Chic was a term coined by author Tom Wolfe to describe the soiree in which the late Leonard Bernstein hosted members of the Black Panther militant group. More recently, several retailers that market to teenage girls have been selling scarves resembling keffiyehs. The keffiyeh has been traditionally worn by men in the Middle East, and was particularly associated with the late Yassir Arafat, who wore the keffiyeh to cover his bald pate.

There has been an uproar over selling keffiyehs, as many people associate the keffiyeh with terrorism.

Below is an example from Urban Outfitters:

An ironic name for this scarf

This type of “radical chic” is reflected in T-shirts carrying the image of Che Guevara; even the perfumeur Le Labo has used Che’s image to portray its fragrance line as “revolutionary.” (hat tip: Beauty Addict)