Category: shu uemera

A new way to rock the smoky eye

Cold Cream 'n' Roses

I wrote on Twitter that I couldn’t rock martini olive eyeshadow. Mostly, I had been applying martini olive eyeshadow in the crease.

Today, I tried a different variant for the smoky eye, based on golden olive shades:

* I used Shu Uemura M Olive 499 eyeshadow (which appears to have been discontinued), a golden olive, in the crease. Eyeshadow in Chameleon, a matte brown with olive and gold undertones, from Zuzu Luxe would have worked well, too.

* For the lid, I used Zuzu Luxe eyeshadow in Absinthe, which is a lighter shade of golden olive than the Shu Uemura M Olive 499.

* I used martini olive green eyeshadow as an accent in the outer corner of my eye.

* For the eyeliner, I used my favorite black brown eyeshadow (this time, Sonia Kashuk single in Night). To create a smudgier look, I used a small chiseled eyeshadow brush: only instead of tracing along the lashline, I applied the eyeshadow with tiny strokes upward.

* For a softer look on the lower lashline, I dotted the dark brown eyeshadow from the CARGO Essential Eyeshadow Palette in Cool/Neutral with a pointed end eyeliner brush between my lower lashes, and then smudged to blend.

The look suited my brown eyes with green flecks.

Where to shop:

You may shop Shu Uemura from its website, boutiques, and specialty stores. Zuze Luxe is sold at some Whole Foods Markets; also Google Zuzu Luxe to find other vendors. Sonia Kashuk is sold through Target stores. You may shop CARGO at Sephora stores and Sephora.com.

shu uemura eye shadow

Cold Cream 'n' Roses

Eye ♥ shadow – just read my recent posts on IsaDora Eye Shadow Quartets and Stila Fall in Love Eye Shadow Trios. During my recent layover at Heathrow Airport (before the current terrorist threat), I visited the shu uemura counter, and was captivated by the selection of eye shadows.

These eye shadows have a silky texture and are identified by color family (Pink, Gold, Green, Blue, Purple, Beige, Brown, White, Grey, and Black) and finish (matte, pearl, metallic, or irridescent), rather than by meaningless attributes such as Tempting, Coy, Shy, Audacious (add your own). It’s a practice I’d like to see other makeup brands emulate.

After Shiseido, shu uemura is probably the best known makeup brand to come out of Japan, although it’s now owned by L’Oreal Group. U.S. customers may shop the U.S. site shuuemura-usa.com.