Category: women of color

Paint Me Gorgeous: Green eyeshadow with nude lips

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I’m fascinated with “ethnic” beauty. Some might accuse me of being a patronizing, romanticizing “orientalist.” When I had the makeup application at the BellaPierre kiosk, the girl who did my makeup was of eastern Asian origin. She had a very pretty wash of green eye shadow.

Paint Me Gorgeous is a blog from Malaysia. Here’s a picture of the blogger with green eyeshadow and nude lips, which reminded me of the BellaPierre girl’s makeup:

So perfect. The look was created with Shu Uemura products – Shu Uemura eye shadows are the silkiest I’ve tried.

NYX

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I’m loving this brand of affordable cosmetics, especially for its eye-popping selection of eyeshadows ($5 singles, $7 trios).

NYX is actively courting the Hispanic market by engaging Mexican singer/telenovela actress Maite Perroni as its “face.” (Similarly, MAC had a limited edition lipstick Rubia designed for la chica dorada de Mexico “The Golden Girl of Mexico”Paulina Rubio). But its marketing shouldn’t dissuade non-Hispanics from sampling NYX. Although I have a light complexion and I have a strictly European background, I love sampling cosmetics from lines such as Iman, which are targeted to “women of color.” I’ve always regarded “women of color” strictly as a marketing construct. We are all women of color!

NYX is available through Ulta and various beauty outlets.

Finding cosmetics for African-American women

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Here’s a good article from Richmond.com about finding cosmetics for African-American women at drugstores and other venues. Especially valuable is the review of foundations from Iman, CG Queen Collection from Cover Girl, L’Oreal HIP, and L’Oreal True Match.

If you’re a “woman of color” (a marketing rubric to encompass women whose origins come from elsewhere than Europe), do you prefer to shop a brand targeted toward women of color or one that appeals to everyone? Why?

CG Queen Collection – Cover Girl launches collection for women of color

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I have never been a fan of Cover Girl. I resent Cover Girl for upholding the beauty ideal of the blue-eyed blonde for so long: Cybill Shepherd, Cheryl Tiegs, and most enduringly, Christie Brinkley have all been the faces of Cover Girl.


Christie Brinkley for Cover Girl, 1984

In the last ten years, however, Cover Girl has used models of color such as Lana Ogilvie and Tyra Banks (no, I won’t dish about Tyra’s talk show). Now it’s launched the CG Queen Collection, a line of powder foundations, lipsticks, lip glosses, mascara, eye and lip pencils, nail polishes, and eye shadow quads for women of color, named for its spokesmodel Queen Latifah.

The particular strengths of this line appear to be the shades of powder foundation and the variety of lip colors.

The CG Queen Collection is not widely available – consult the web site for store locations or shop online at Cover Girl’s eStore. Mostly, retail outlets are confined to those areas where there are high concentrations of potential customers – I browsed the collection at a KMart located in an area with a high concentration of Hispanic residents.