After my two previous articles that dealt with Vital Radiance (Update on mass-market brands, Vital Radiance UPDATED 2006-02-22), it was only right to complete the story and inform readers that Revlon has faced the inevitable and is going to discontinue the Vital Radiance line. Poor sales have lead major retailers to drastically cut back on the number of stores selling the brand.
I provided some possible explanations on why Vital Radiance failed in my article Update on mass-market brands. For more about Revlon and its dropping Vital Radiance as part of its restructuring plan, read Revlon cuts 250 jobs, dumps cosmetics line in restructuring plan.
I’m going to miss Vital Radiance model Susan McGraw, however. She’s cute, and I love her salt’n’pepper hair.
For many girls, Bonne Bell is their first cosmetic. Years ago, my friend invited me to a makeup application from Bonne Bell at Stix Baer & Fuller, a department store in St. Louis that was later bought out by Dillard’s. I can still remember how the salesgirl applied a triangle of dots of cheek tint on my cheekbone (just below the temples) and stroked it on my cheeks. As it happened, I didn’t wear makeup during my teens (despite my mother’s urging for me to wear lipcolor), as I thought that makeup would detract from the intellectual, serious side (!) that I was so desparately trying to cultivate. I didn’t start wearing makeup seriously until I was 27, and clearly had a lot of catch-up to do. You can be sure that I wasn’t looking at Bonne Bell at that time.
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Cold Cream 'n' Roses 
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