HydraFluid Foundation is a new offering from PÜR.

According to press materials, it captures the “top beauty trend for Spring 2016 – hydration!” When you’re my age, hydration is always in.

PÜR’s selling point is its encapsulated water complex which delivers Swiss Alps-sourced water to the skin. I think that the Swiss Alps-sourced water bit is marketing, for the consumer to think that she is getting something that’s well, pure. For me, it conjures memories of my train ride from the top of the Jungfrau Mountain (a popular tourist destination in Switzerland) through the Lauterbrunnen Valley with its waterfalls.

PÜR HydraFluid Foundation is liquid in consistency, and comes in a squeeze tube.  I put a a couple of drops on the back of my hand, pat a moistened Beautyblender on it, and tap the foundation on my face. My best match was Light, which was actually somewhat peachy. It adds color and a touch of radiance to my complexion.

PÜR HydraFluid Foundation is available on PÜR’s website. It launches February 7, 2016 in Kohl’s and Ulta stores.

Guess what? PR sent me PÜR HydraFluid Foundation in all 5 shades: Light, Medium, Tan, Dark, and Deep. That means that it’s time for a giveaway! Four prizes are available: PÜR HydraFluid Foundation in your choice of Medium, Tan, Dark, or Deep. Plus, I’m throwing in a PÜR Cameo Contour Stick to complement your chosen shade! Enter the giveaway today: http://gvwy.io/qec87vs.  The contest closes Saturday, February 6.