Back in the 1980s, Estée Lauder’s brand ambassador was Willow Bay, now Dean of the USC Annenberg School for Communication and Journalism. Paulina Porizkova replaced Willow Bay as Estée Lauder’s brand ambassador, and subsequently, Elizabeth Hurley became Estée Lauder’s brand ambassador.
In other words, it took Estée Lauder years to recognize women of color. Now it has signed fashion model Adut Akech, who was born in South Sudan. Her first campaigns will debut next month, in July 2021.
Adut Akech for Estée Lauder
I am convinced that some models create an archetype for upcoming models. I think that Alek Wek, who is also from what is now South Sudan, is the archetype for Adut Akech.